THE CALL FOR CREATIVITY

CREATIVITY IS NOT LUXURY. IT IS NOT ENTERTAINMENT FOR THE FEW WHO CAN AFFORD IT. IT IS NOT A CAREER FOR THE PRIVILEGED. IT IS NOT AN OPTIONAL EXTRA, WHERE WE PRETEND THE INDUSTRIES OF TOMORROW CAN SUCCEED BY STANDING STILL. INSTEAD, CREATIVITY IS OUR LIFEBLOOD. IT'S THE THING THAT MAKES THE IMPOSSIBLE POSSIBLE, THAT MAKES US FEEL ALIVE, THAT MAKES SOMETHING FROM NOTHING. CREATIVITY IS HOW WE GET THROUGH THE HARD TIMES. IT'S HOW BUILD THE FUTURE OF OUR DREAMS. AND SO WE CALL ON OUR LEADERS, AND THOSE WHO WOULD HOPE TO LEAD US, TO TAKE THE BRAKES OFF OUR CREATIVITY. TO DISMANTLE BARRIERS TO ACCESS AND PROTECT WHAT HELPS US THRIVE. TO PUT WILD, CREATIVE AMBITION BACK AT THE CORE OF OUR NATIONAL STORY. BECAUSE WE — ALL OF US - FROM EVERYWHERE IN THE UK — WE ARE CREATIVES. AND THIS IS OUR CREATIVE